Innocean (214320) announced on March 11 that it has been named to the Top 10 of the “2026 A-List” published by global marketing magazine Ad Age. This marks the first time a South Korean advertising agency has been included among the 10 most outstanding marketing companies in the United States, the world’s largest advertising market.
Ad Age’s A-List evaluates agencies in the United States based on a comprehensive assessment of creative performance, business results and industry influence. Beyond the success of individual campaigns, the list assesses overall management performance from the previous year, making it a highly symbolic benchmark in the global advertising industry. The U.S. advertising market is the largest in the world, accounting for 35.3% of the global total.
Innocean’s entry into the Top 10 reflects the results of its creative capabilities and steady business growth. Established in 2008, Innocean USA has expanded its presence in the U.S. market since taking part in the production of a Super Bowl commercial in 2010, the first Korean advertising company to do so. In 2016, its Genesis campaign ranked No. 1 in a Super Bowl advertising preference survey, becoming the first non-U.S. company to achieve the top spot. More recently, it continued its achievements by winning the Grand Prix at the Cannes Lions for two consecutive years last year.
The company has also shown solid growth on the business side. In 2025, Innocean USA recorded revenue of $460 million, up 7.7% from the previous year. This performance was the second-highest among agencies in Southern California, where the subsidiary is based. The company currently serves a range of global clients, including Hyundai Motor, Kia, Genesis, Hankook Tire, TaylorMade and El Pollo Loco.
Innocean USA operates offices across the United States, including in California, New York and Chicago, and provides full-service capabilities from production to media execution through its subsidiaries D&G and Canvas Worldwide.
Jeon Il-soo, executive vice president of Innocean, said, “It is meaningful that our efforts in talent recruitment, strengthening teamwork and securing innovative capabilities such as AI have led to recognition of our overall management activities.”
Kim Jung-ah, CEO of Innocean, said, “This achievement is the result of the combined strengths of creativity, business performance and organizational competitiveness. We will continue to strengthen our position as a global partner that delivers tangible results for clients based on our integrated marketing capabilities.”