Marithe François Girbaud (Marithe) has unveiled its first campaign featuring Seventeen member Vernon as their new global ambassador, the brand announced on Monday.
The campaign artfully blends the brand’s identity with Vernon’s signature laid-back charm. In the released photos, Vernon effortlessly styles the brand’s iconic denim pieces alongside items from the Seoul Exclusive Collection, available only in the South Korean capital.
The Seoul Exclusive Collection seamlessly melds Korean-inspired graphics with the silhouette of Seoul’s Namsan Tower, all infused with Marithe’s distinctive French flair. The line offers a range of everyday items including graphic tees, baseball caps, and eco-bags, allowing fans to incorporate Seoul’s vibrant energy into their daily lives.
In related news, K-pop sensation Seventeen continues to dominate the Japanese market, with album shipments surpassing the million-copy mark. Vernon, the group’s Korean-American member, has cultivated a particularly strong following, thanks to his unique looks and captivating stage presence.