Samsung Electronics has launched a global outdoor advertising campaign called Welcome to Foldables featuring its Galaxy Z Fold 8 series in major cities worldwide.
The campaign, which began on September 2 at KT Square in Seoul’s Gwanghwamun district, is rolling out sequentially across six key landmarks, including COEX K-POP LIVE, Tokyo’s Shibuya Station, and London’s Piccadilly Circus and Outernet.
The tech giant’s outdoor ads showcase its confidence in foldable phone technology, which has evolved over eight generations since 2019.
The digital billboards highlight three key messages: Ultra Thin, The World’s Lightest Fold, and Built to Outlast.
In related news, the latest Galaxy Z Fold 8 series has broken pre-sale records for Galaxy smartphones in South Korea. The innovative device is now available in 106 markets globally, steadily expanding its user base worldwide.