Dongwon Group announced on Tuesday that it will be participating in the Natural Products Expo West (NPEW 2026) at the Anaheim Convention Center in California until Friday.
This year marks the 45th edition of the world’s largest food fair focused on natural, organic, and health products. The expo will feature over 3,000 companies from more than 130 countries across North America, Europe, and Asia, attracting upwards of 80,000 visitors.
Dongwon F&B and Dongwon Home Food are setting up exhibition booths to showcase their export-ready items, including beverages and sauces, aiming to expand their reach with global buyers and consumers. Dongwon Group’s booth is strategically located in Hall A of the main venue, alongside other major global food companies.
Dongwon F&B is making a splash in the global market with their processed tea beverages and seaweed products. They’re introducing Dongwon Boseong Matcha, crafted from organic tea leaves sourced from the renowned green tea region of Boseong. They’re also featuring Yangban Gim, their top-selling seasoned seaweed brand. Already exported to over 30 countries including the U.S., Japan, and Thailand, Yangban Gim is expanding its product line to include snacks like crispy seaweed chips.
Dongwon Home Food is bringing the heat with their Vivid Kitchen sauce collection. Visitors can sample four types of Korean-style chicken sauces, along with innovative flavors like kimchi salsa, sweet chili sauce, and calorie-conscious options. They’re also promoting their zero-sugar ades and bibimbap featuring zero-sugar sauce. Fun fact: Vivid Kitchen launched on Amazon last year and saw an impressive 600% growth in just one year!
Dongwon Group isn’t just showcasing products; they’re also ramping up their local marketing and global networking efforts. They’ve got plans to team up with U.S. influencers to spread the word about K-food products like Dongwon Boseong Matcha and Vivid Kitchen sauces to food lovers worldwide.
A Dongwon Group spokesperson shared that they’re at this expo to gauge the global appetite for K-food and to expand the distribution network, especially in North America. Our game plan is to keep boosting the international sales through ongoing research and development (R&D) and products tailored to local tastes.