Samsung Electronics unveiled its new Bespoke AI Steam standard model on Thursday, combining premium features with affordability.
This latest addition to the Bespoke AI Steam series follows the Ultra and Plus models launched earlier this year, expanding consumer options within the line.
The new standard model retains key features of the series while offering a more competitive price point. It boasts popular functions such as the Steam Clean Station for hygienic mop maintenance, the Easy Pass Wheel capable of clearing 45mm thresholds, and the Pop Out Combo for thorough wall cleaning.
Samsung’s proprietary Knox security solution is integrated into the new model, ensuring user data protection. The Bespoke AI Steam robot vacuum has earned the prestigious Diamond security rating from UL Solutions, validating its robust security measures.
The new lineup includes standard and auto-drain models, priced between 1.41 million KRW and 1.59 million KRW (about 924 USD to 1,042 USD). As part of Samsung’s ongoing Thank You Festival, purchasers of the Bespoke AI Steam will receive a digital gift certificate worth 20% of the purchase price.
The 2026 Bespoke AI Steam marks Samsung’s first major robot vacuum release in two years, featuring enhanced technologies and security to compete with Chinese manufacturers in the domestic market.
The Bespoke AI Steam has proven its market appeal, surpassing 20,000 units sold in May—a 60% year-over-year increase. It’s particularly popular among newlyweds, with one in three couples choosing it as part of their home appliance package last month.
In a groundbreaking move, the vacuum has been selected as the first robot cleaner to be offered as a pre-installation option for a 1,875-unit apartment complex in Uiwang City, expanding into the business-to-business (B2B) sector.
Kim Yong-hoon, Executive Director of Samsung Electronics Korea, stated that the launch of our competitively priced Bespoke AI Steam standard model aims to democratize K-robot vacuums and strengthen the market position.