DongKook Pharmaceutical’s derma cosmetics brand Centellian24 ranked No. 1 in the PDRN eye cream category at U.S. Amazon Prime Day, the company said on July 13.
Amazon Prime Day is a major annual discount event held by Amazon exclusively for paid members. This year’s event ran from June 23 to June 26.
During the event, Centellian24’s “360 Shot PDRN Lifting Eye Cream” ranked No. 1 in Amazon U.S.’s eye treatment cream category bestseller rankings.
The brand’s “Madeca Cream Time Reverse” ranked ninth in the face moisturizer category, while “Expert Madeca Cream Active Renew PDRN” also entered the top 40 in the same category.
Centellian24 said sales during this year’s Prime Day increased more than 900% compared with the previous year’s event, marking the brand’s highest-ever performance. The company expects continued sales growth after the event as its key products have secured high rankings in Amazon’s Best Sellers Rank (BSR).
The brand’s flagship product, “Madeca Cream,” has surpassed 97 million units in cumulative global sales.
A DongKook Pharmaceutical official said, “This achievement reflects global consumers’ recognition of our product quality and brand competitiveness,” adding, “We will continue growing into a leading K-derma brand in global markets beyond North America.”
Meanwhile, Centellian24 is a derma cosmetics brand developed based on DongKook Pharmaceutical’s dermatological research expertise built over more than 50 years of focusing on plant-based ingredient research and development. Its key ingredient, TECA (Titrated Extract of Centella Asiatica), is extracted from Centella asiatica grown in the clean regions of Madagascar through DongKook Pharmaceutical’s proprietary processing technology.