Samsung Electronics’ Galaxy Unpacked Day has arrived. Various devices, starting with the new foldable phones Galaxy Z Fold 6 and Flip 6 along with the ambitious Galaxy Ring, will be unveiled to a global audience.
Samsung Electronics will hold its Unpacked event in Paris, France, at 3 PM local time on the 10th at the Carrousel du Louvre.
The Carrousel du Louvre is located beneath one of Paris’s landmarks, the Louvre Museum. The event will also be live-streamed online.
Samsung Electronics launched the Unpacked Launch to coincide with the excitement of the Olympics. They conducted Digital Outdoor Advertising at major landmarks worldwide. From the 10th, they will set up an experiential space at 125 Champs-Élysées in Paris where visitors can experience the new Galaxy products and the new Galaxy artificial intelligence (AI). The experiential space will be open for one month.
The star of the Unpacked event is the Galaxy Z6 series. On top of the hardware changes, the Galaxy AI features optimized for the foldable form factor are expected to attract attention. There are prospects for new functions like “Circle to Search” optimized for large screens, a new translation feature using the front display, and the ability to check and suggest chat content through AI even when the screen is folded.
Just as the world’s first AI phone the Galaxy S24 series released earlier this year gained global popularity, expectations for foldable phones equipped with AI are also high.
Samsung Electronics announced that the number of participants in the
Pre-order Notification on Samsung.com has exceeded 100,000 ten days after it started on the 26th of last month. This is the highest number ever for a foldable phone.
Industry forecasts are also optimistic. Counterpoint Research predicts, “Samsung Electronics’ new foldable phone sales will increase by 30% compared to its predecessor.” They also anticipate that Samsung Electronics will regain its top position, overtaking Huawei in the first quarter of this year with a global market share of 35%.
Samsung Electronics will formally declare an expansion of its Galaxy AI ecosystem at this event. The key focus is to provide customers with new experiences by integrating AI functionalities optimized for each form factor such as foldable phones, rings, and watches, enabling seamless integration of all devices within a unified ecosystem.
They plan to expand the Galaxy AI ecosystem by offering real-time translation features of Galaxy AI in apps created by external companies, beyond their proprietary applications.