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EtcOnew’s Latest Teaser Sparks Buzz: ‘Charm’ Brings All Eyes on Him
Griffin Entertainment

SHINee member Onew has showcased his irresistible, black hole-like charm in his latest teaser.

Onew released a teaser for the music video of “Charm,” the title track from his upcoming mini album, FLOW, on his official YouTube channel today.

The teaser opens with Onew playing the drums, immediately grabbing viewers’ attention with a pulsating, rhythmic beat. The scene then shifts to an elevator where everyone is turned away from Onew. Yet, all eyes are on him, hinting at his captivating, black-hole-like allure and building anticipation for the full music video.

The title track, “Charm,” is an upbeat pop song featuring Onew’s unique, kitschy vocals. The lyrics cleverly use drum beats to symbolize a racing heart, adding to the song’s appeal.

In preparation for his comeback, Onew hosts a Charm Challenge on his official social media. To the lyrics of his title track, Onew playfully points to his dimples and a spot on each cheek. The catch and easy-to-follow dance moves have already become a hit.

Onew’s mini-album FLOW marks his first release in about 18 months, following his debut full-length album Circle, released in March 2023. The new album reflects Onew’s distinctive style and creative vision. He produced all the tracks and contributed to the songwriting, showcasing his musical skills. Renowned songwriters like Kim Ina and Jo Yoon Kyung collaborated, enhancing the album’s quality.

FLOW will be available on September 3 across various music streaming platforms.

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