Los Angeles is bouncing back from wildfire damage and enthusiastically reviving its tourism scene, including travel opportunities and scheduled international events. Adam Burke, CEO of the Los Angeles Tourism & Convention Board, recently released a statement on the official website detailing the city’s recovery progress and plans to reinvigorate the tourism industry.
Burke emphasized the vital role of tourism in LA’s economy, noting that it employs over 540,000 people and connects more than 1,000 local businesses. He stressed its particular importance during challenging times like these. As the second largest city in the United States, he reassured that Los Angeles continues to welcome global travelers, highlighting the city’s world-class attractions, entertainment, culinary scene, and outdoor activities. He also stressed that most major tourist spots and facilities will operate as usual.
Earlier this year, a massive wildfire affected various LA areas, including Pacific Palisades and Altadena, for about three weeks. In response, LA residents and businesses quickly rallied to support recovery efforts.
Last week, the city began hosting Dine LA, America’s largest culinary event, and will run until Friday. This foodie extravaganza boosts the local economy and contributes to wildfire recovery efforts. With over 420 restaurants participating, the Los Angeles Tourism Board is donating $5 to the American Red Cross for each reservation made. Banc of California matches these donations, potentially resulting in a total contribution of up to $100,000.
Other exciting events include the star-studded charity concert Fire Aid on January 30, Dilla Day LA on February 8, Help on the Way on February 25, and Rufus Du Sol on March 6. The LA Tourism Board is already hyping up the city’s appeal for 2025, unveiling its “25 REASONS TO VISIT LOS ANGELES” campaign.
Some standout reasons include the largest U.S. art fair, PST Art: The Collision of Art and Science, the Natural History Museum’s new community space, and “Destination Crenshaw,” the world’s largest public-private Black art project.
Burke gushed about LA’s endless possibilities, dubbing it the “City of Angels.” He painted a picture of a unique travel destination brimming with spectacular sports and entertainment, world-class museums and venues, a vibrant food scene, ever-evolving theme parks and studios, gorgeous beaches, and outdoor adventures galore—all with accommodations to suit every budget.
An LA Tourism Board spokesperson also highlighted the city’s upcoming role as host for major sporting events, including the 2028 Olympics and Paralympics, the 2026 FIFA World Cup, and the 61st Super Bowl in 2027. They also mentioned the ongoing multi-billion dollar modernization project at Los Angeles International Airport, which includes an automated people mover set to debut in 2026.