Samsung Electronics announced on Friday that it will participate in Innovation for All (IFA), Europe’s largest consumer electronics exhibition, taking place in Berlin, Germany, from September 5 to 9.
At this showcase, visitors will have the opportunity to experience firsthand how Samsung Electronics’ mobile devices, Televisions, laptops, and home appliances enhance daily life through artificial intelligence (AI) integration.
Ahead of the exhibition’s opening, Samsung Electronics will host a press conference on September 4. Vice President Kim Cheol-gi, Head of the Head of Digital Appliances Division, will deliver a keynote speech unveiling cutting-edge products and smart services.
As a frontrunner in AI home solutions, Samsung Electronics aims to highlight the transformative potential of AI in households. The company will demonstrate how AI-powered products and the SmartThings ecosystem seamlessly interact to streamline everyday tasks.
Attendees will have exclusive access to Samsung Electronis’ immersive showcase before it opens to the general public.