Thursday, March 26, 2026

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Hyundai’s New RH Project: What Does the 9 Trillion KRW Investment in Robotics and Hydrogen Mean for the Future?

TechHyundai's New RH Project: What Does the 9 Trillion KRW Investment in Robotics and Hydrogen Mean for the Future?
A view of Hyundai Motor Company\'s headquarters in Yangjae-dong, Seocho-gu, Seoul / News1
A view of Hyundai Motor Company’s headquarters in Yangjae-dong, Seocho-gu, Seoul / News1

Hyundai Motor Group has created a new division to oversee its robotics and hydrogen operations. This strategic move aims to streamline management of future core projects under one umbrella, potentially accelerating business development. Industry insiders view this as preparation for the group’s substantial 9 trillion KRW (about 6 billion USD) investment in the Saemangeum region.

Industry sources revealed on Tuesday that Hyundai Motor Group established a headquarters-level entity called the Robot·Hydrogen (RH) Project Management Office (PMO) under its Planning and Coordination division on Monday.

This development elevates the existing RH Project Task Force to an official organizational status, comprising three key departments: External Cooperation, Business Management, and Business Planning.

Shin Seung-kyu, Vice President of the Strategic Planning Office, will head the PMO. Shin is credited with spearheading the 9 trillion KRW (about 6 billion USD) Saemangeum project, announced last month, which aims to create a hub for artificial intelligence (AI), robotics, and energy innovation.

The RH PMO is expected to serve as the central command for Hyundai Motor Group’s future investments in emerging technologies.

Earlier, Hyundai Motor Group unveiled plans to invest 125.2 trillion KRW (approximately 83.5 billion USD) in South Korea from this year through 2030. Of this sum, 50.5 trillion KRW (about 33.6 billion USD) is earmarked for future growth sectors, including robotics and hydrogen technologies.

Furthermore, Hyundai Motor Group intends to channel 9 trillion KRW (about 6 billion USD) into transforming Saemangeum into a cutting-edge hub for robotics, artificial intelligence, and hydrogen energy innovation.

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