BMW Asia is opening preorders for the new BMW 7 Series, a luxury flagship sedan that has undergone a facelift for the first time in four years. Prices range from approximately $107,000 to $160,000.
BMW Asia said preorders will be accepted through its BMW Shop Online platform from the 16th through Nov. 9.
Under BMW’s “Power of Choice” strategy, the new 7 Series lineup is set to span gasoline and diesel engines, plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs).
The lineup also introduces a new “Black Trim” option featuring high-gloss black design elements, giving customers who prefer a bolder, more striking appearance an additional choice.
BMW Asia is also expanding its personalization services. Through the BMW Individual program, available for top-of-the-line 7 Series models, customers can choose from up to 300,000 combinations of exterior colors and interior materials.
The preorder lineup comprises four models: the new BMW 740 xDrive and three all-electric models — the BMW i7 50 xDrive, BMW i7 60 xDrive and BMW i7 M70 xDrive. Prices range from approximately $107,000 to $160,000, depending on the model.
BMW Asia will provide its Warranty Plus Premium extended warranty program at no additional cost to all customers who place an order during the preorder period and register their vehicles by the end of 2026. The benefit extends vehicle coverage to a total of five years or 186,000 miles, whichever comes first.
Customers who purchase their vehicles using financing products from BMW Financial Services Asia will also receive mobile vouchers combining GS Caltex fuel and E-Mart shopping benefits, worth a total of approximately $667. The vouchers will be distributed in monthly installments of about $67 over 10 months.
Among customers who preorder and register their vehicles by the end of the year, 100 winners selected by lottery will receive a dinner package for two at Hinotsuki, a Japanese fine-dining restaurant at Grand InterContinental Seoul Parnas.
