LS Group Vice Chairman Myung Noh-hyun embarked on a ten-day business trip to the United States starting on June 17, aggressively pursuing opportunities in the North American power infrastructure market.
According to LS Group’s holding company, LS, on Friday, Vice Chairman Myung attended the Korea-U.S. Strategic Industries and Security Forum in Washington, D.C., and personally inspected the construction site of the LS GreenLink underwater cable factory in Virginia, showcasing his hands-on management approach.
This trip aimed to solidify LS Group’s dominance in the North American market for its core growth driver, the power and energy business, amid the accelerating restructuring of the global supply chain centered on the U.S.
On June 18, he met with key executives from major U.S. subsidiaries, including Shim Yoon-chan, head of LS GreenLink, Lee Chung-hee, head of LS Electric, Kim Man-joong, head of LS Mtron, and Choi Chang-hee, Chief Executive Officer (CEO) of Essex Solutions. They attended the forum in Washington, D.C., and he chaired a U.S. Business Strategy Review Meeting.
During this meeting, which gathered leaders from the group’s North American operations, Vice Chairman Myung coordinated strategies for securing market leadership in North America for various subsidiaries, including high-voltage transformers, underwater cables, and distribution systems. He emphasized enhancing localization strategies to turn the increasing trade barriers, such as the Build America, Buy America initiative, into opportunities.
Alongside the strategic review, he met with prominent figures, including Korean Ambassador to the U.S. Kang Kyung-wha, the National Security Council’s senior director, and acting U.S. Trade Representative (USTR) deputy, Rick West, the mayor of Chesapeake, Virginia. They discussed LS Group’s current investments and presence in the U.S. and highlighted the group’s role in the ongoing global supply chain restructuring. He also proposed comprehensive diplomatic support and cooperation from the government, such as expanding tax credits and flexible tariff measures.
LS currently operates in 17 business locations across nine states in the U.S. The company plans to invest 3 billion USD over the next five years in its U.S. production subsidiary LS GreenLink’s underwater cable facility in Virginia and the LS Electric power equipment plant in Utah.
Vice Chairman Myung then focused on the construction progress of the LS GreenLink underwater cable factory in Virginia, encouraging employees. He noted that the global market is showing significant interest in this factory, which will play a pivotal role in U.S. offshore wind and power grid modernization. He urged the team to ensure thorough quality and safety management, minimize trial and error, and complete the facility on time, making it a core base for global energy transition.
On June 21 and 22, he visited the headquarters of SPSX, a global manufacturer of winding and communication cables located in Atlanta, to discuss strategies for strengthening market dominance in future business areas, including high-voltage windings for eco-friendly vehicle drive motors and communication cables for data centers.
From June 23 to 24, he visited the LS Automotive plant in Monterrey, Mexico, which produces automotive electronic components. He reviewed the production lines and partners, evaluating ways to enhance their strategy for penetrating the North American automotive electronics market targeting global automakers and module suppliers.
Vice Chairman Myung stated that the North American market is a vast land of opportunities, expected to experience continuous growth for decades due to artificial intelligence (AI) data center expansions, aging power grid replacements, and renewable energy infrastructure development. He emphasized the need to concentrate all group capabilities to establish a strong presence and seize leadership in the global power and energy industry.
Meanwhile, LS GreenLink recently began construction on the vertical continuous extrusion system (VCV) tower at its underwater cable production facility in Chesapeake, Virginia. This system is crucial for forming the cable’s insulation layer. The LS GreenLink plant aims to become the largest underwater cable manufacturing base in the U.S., targeting completion in the second half of next year and commercial production in the first quarter of 2028.