The K-beauty device scene on TikTok Shop is heating up, and ATHOME’s private aesthetic brand THOME is making waves. It’s climbed to the top spot in the beauty device category, solidifying its presence in the North American market.
ATHOME reported on Monday that THOME’s The Glow Signature device snagged first place in TikTok Shop’s Beauty & Personal Care (Skincare Tool) category from July 22-28. Talk about a glow-up – July sales skyrocketed by a whopping 8,127% compared to last year, with the product also nabbing second place in the monthly rankings.
TikTok Shop is the new it-girl of social commerce in the U.S., blending short-form content with live shopping. It’s become a go-to platform for K-beauty brands looking to make their mark. THOME’s been on a roll, first topping Olive Young’s U.S. online mall last month, and now conquering TikTok Shop. They’re clearly crushing it across major retail channels.
The star of the show? The Glow Signature – a beauty device that’s all about that droplet ultrasound tech, using dual frequencies of 3MHz and 10MHz. It’s designed to tackle everything from dullness to dehydration, and TikTok can’t get enough. With over 200 user reviews and creator videos, it’s safe to say this gadget’s got some serious buzz.
But THOME isn’t just a one-trick pony. They’re making moves in Asia too. In Hong Kong, The Glow Pro sold out its first 300 units during a Super Early Bird event. Meanwhile, in Japan, Twenty up is climbing the charts, hitting eighth place in Qoo10’s ultrasound beauty device category. Talk about global domination!
A THOME spokesperson dished that it’s seeing some major wins in key markets like the U.S., Hong Kong, and Japan. For the rest of the year, they’re all about expanding the reach and connecting with more beauty lovers.They’re on a mission to become a global beauty powerhouse!