Wednesday, October 14, 2026

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New U.S. Survey Places Samsung Ahead of Apple in Overall Smartphone Customer Satisfaction

TechNew U.S. Survey Places Samsung Ahead of Apple in Overall Smartphone Customer Satisfaction

Samsung Electronics’ Galaxy phones have claimed the top spot in a customer satisfaction survey among American consumers.

According to the 2026 Telecommunications, Smartphone, and Smartwatch Survey released by the American Customer Satisfaction Index (ACSI) on Tuesday, Samsung Electronics scored 81 points in overall mobile phone satisfaction, securing first place.

Apple, which shared the top position with Samsung last year, slipped to second place with a score of 80, down one point from the previous year. Google and Motorola tied for third place, each scoring 77 points.

The survey results were based on responses from approximately 30,000 American consumers between April of last year and March of this year. It covered various aspects including call quality, text messaging, artificial intelligence (AI) features, screen quality, and camera performance.

In the flagship model category, Samsung also led the pack with a score of 84, followed by Apple at 82 and Google at 80. Samsung dominated the foldable phone segment as well, scoring 80 points, while Google and Motorola secured second and third places with 72 and 70 points, respectively.

The smartwatch category saw Samsung and Apple tie for first place, both achieving a score of 80. Google’s Fitbit followed with 78 points, while Garmin scored 76 and Google Pixel watches earned 74 points.

It’s worth noting that Samsung’s latest flagship phone, the Galaxy S26 Ultra, also topped Consumer Reports’ evaluation in April with an impressive overall score of 88.

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