Hite Jinro’s inaugural global campaign featuring BTS member V has skyrocketed to over 500 million views in just two months since its release.
The beverage giant announced on Thursday that its My Favorite JINRO campaign, launched last month, has amassed more than 500 million views across global social media platforms.
The main ad spot alone has racked up over 300 million views, while engagement metrics—including likes, comments, and shares—have hit an impressive 10 million interactions. The campaign’s impact is further evidenced by a surge of about 200,000 new followers across Hite Jinro’s global social media channels since the teaser’s debut.
This star-studded campaign aims to boost JINRO’s international appeal by leveraging V’s global ambassador status. Hite Jinro is rolling out a series of promotional materials, including posters, teasers, full-length commercials, and short-form content.
The online buzz has been palpable. Following the teaser poster’s release on the 3rd of last month, it shot to the top of Yahoo Japan’s trending searches. The campaign’s content has gained organic traction across social media and fan communities. Notably, international consumers have been sharing snapshots of outdoor ads and their JINRO product purchases, amplifying the brand’s reach.
The campaign’s outdoor presence is equally impressive, with ads plastered across major global hubs including New York’s Times Square, Toronto, Beijing, Shanghai, Tokyo, Ho Chi Minh City, Manila, and Sydney. Since late last month, campaign videos have been lighting up Times Square, further expanding the brand’s global footprint.
Hite Jinro’s strategy centers on broadening its connection with international consumers through this V-fronted campaign. By tapping into the star power of K-pop, the company aims to pique interest in JINRO and organically grow brand recognition.
Hwang Jeong-ho, Executive Director of Hite Jinro’s Overseas Business Division, shared the company’s vision: It’s committed to showcasing JINRO’s unique brand value through diverse marketing initiatives, deepening the engagement with global consumers, and steadily expanding JINRO’s worldwide popularity.